جست‌وجوی استاد و پژوهشگر

Kusum L. Ailawadiمشاهده پروفایل

استاد

• Marketing
• Channel Strategy
• Brand Equity
• +۷ مورد دیگر

Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.

Elisa B Schweigerمشاهده پروفایل

مدرس ارشد

• Retailing
• Marketing Analytics
• AI in Retail
• +۵ مورد دیگر

Elisa B Schweiger is a Senior Lecturer (equivalent to Associate Professor) in Marketing at King’s Business School, King’s College London. She specializes in retailing, AI applications in marketing, multi-sensory marketing, and pricing strategies. Her research employs behavioral experiments, field studies, and text mining. Education: PhD in Consumer Psychology from the University of Bath. She also holds a background in psychology and marketing. Research Interests: Elisa’s work focuses on retail innovation, AI-driven consumer interactions, luxury branding, and the psychological underpinnings of consumer decisions. She explores how technology (e.g., voice assistants, mixed reality) impacts customer journeys and brand relationships. Her research bridges theory and practice, addressing topics like AI ethics, retail atmospherics, and consumer risk perceptions in energy technologies. Publications: Her work appears in top journals such as the Journal of the Academy of Marketing Science , Journal of Retailing , and Journal of Business Research . Recent topics include voice assistant evaluations, AI in lateral markets, and digital retailing trends. Awards: Recipient of the Dean’s Award for Early Career Researcher of the Year (2022), Journal of Retailing Davidson Best Paper Award Runner-up, and MMA Teaching Excellence Award. Teaching & Engagement: Teaches Marketing Analytics, Retailing, and research methods in graduate and executive programs. She serves on the editorial boards of Journal of Retailing and Journal of Business Research , and reviews for top marketing journals. Labs/Teams: Active in King’s Business School’s marketing research teams, focusing on innovation in retail and AI applications.

M. Tolga Akçuraمشاهده پروفایل

استاد

• Marketing Strategy
• Brand Valuation
• Consumer Behavior
• +۷ مورد دیگر

Professor Tolga Akçura is a distinguished faculty member at Özyeğin University's Faculty of Business, Department of Business Administration. With over 25 years of academic experience, he has developed and taught courses on marketing strategy, marketing analytics, and marketing research at prestigious institutions including Carnegie Mellon University, Purdue University, and Long Island University. At Özyeğin University, he teaches Marketing Strategy, Integrated Marketing Communication Strategies, Innovation, Business Model Development, and Advanced Topics in Marketing for undergraduate, graduate, and executive students. Professor Akçura holds a B.Sc. in Industrial Engineering from Boğaziçi University (1990), an MA in Business Administration from Boğaziçi University (1996), an MBA from Carnegie Mellon University (1998), and a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000). Before joining academia, he worked for Procter & Gamble across multiple European locations including Brussels, London, Manchester, and Istanbul. His research focuses on the intersection of Information Technology and Marketing, Brand Valuation, Consumer Learning Behavior, Structural Choice Models, Brand Equity dynamics, and Competitive Pricing Strategies. Professor Akçura has made significant contributions to marketing science through his extensive publication record in top-tier journals. His recent scholarly work demonstrates a strong trend toward digital marketing, AI applications in marketing analytics, healthcare marketing, and the strategic implications of data-driven decision making. His publications span from foundational work on brand equity to cutting-edge research on patient-generated health data and deep learning applications in campaign participation prediction. William W. Cooper Award (awarded twice for publications in Management Science and Marketing Science) Professor Akçura has successfully bridged academic research with practical business applications through his role as founder of eBrandValue A.Ş. and as a Y-Combinator alum (YCW15). He is an active member of professional organizations including the Institute for Operations Research and Management Science, American Marketing Association, and Direct Marketing Institute. His industry experience complements his academic work, providing students with valuable real-world insights into marketing strategy and implementation.

• Consumer Behavior
• Marketing Strategy
• Retail Distribution
• +۴ مورد دیگر

Mélanie Ouvry is an Associate Professor and Dean of Faculty at MBS Education since 2017. With over 15 years of experience in higher education, she has held roles as program director for specialized master's programs, department head for marketing and interim management, and served as a communication strategy consultant at Publicis Group. Her research focuses on consumer behavior, retail dynamics, and cross-cultural marketing experiences. Her academic expertise includes strategic marketing, buyer behavior analysis, and advertising strategy. Key research themes explore multi-store shopping behaviors, consumer experience valuation, loyalty mechanisms, and the cognitive dimensions of retail environments. She has conducted extensive studies in retail distribution systems, communication strategies, and tourism-related consumer behavior in historical commercial districts like the Medina of Sousse. Her publications span topics from grocery shopping decision-making to television audience engagement, reflecting her interdisciplinary approach bridging marketing, cognitive science, and cultural studies. Teaching responsibilities include advanced marketing strategy courses and consumer behavior analysis modules.

Jagmohan S. Rajuمشاهده پروفایل

استاد

• Pricing
• Retailing
• Competitive Strategy
• +۷ مورد دیگر

Professor Jagmohan S. Raju serves as the Joseph J. Aresty Professor of Marketing at the University of Pennsylvania's Wharton School, where he also directs the Wharton Co-Sponsorship of the Indian School of Business. An internationally renowned pricing expert, he has taught extensively across Wharton's MBA, EMBA, and Executive Education programs and previously served as Vice Dean of Executive Education for six years. His academic credentials include a PhD in Business, MS in Operations Research, and MA in Economics from Stanford University, complemented by an MBA from the Indian Institute of Management Ahmedabad and a BTech in Electrical Engineering from the Indian Institute of Technology Delhi. Raju's research focuses on pricing strategy , retailing dynamics , and competitive positioning , with significant contributions to understanding private labels, coupon economics, and strategic channel management. His work bridges theoretical rigor with practical applications, frequently addressing real-world challenges in product launches and market competition through game-theoretic and empirical approaches. Recent publications reveal evolving expertise in digital-era retail challenges, particularly showrooming behavior, omnichannel competition, and the strategic implications of network neutrality. His scholarship consistently addresses the intersection of consumer psychology and corporate strategy across diverse sectors including pharmaceuticals, entertainment, and consumer goods. Fellow, INFORMS Society for Marketing Science (2017) Multiple Excellence in Teaching Awards (2012, 2011, 2009) Miller-Sherrerd MBA Core Course Teaching Award (2006) President of INFORMS Society for Marketing Science (2004) Marketing Professor of the Year at UCLA (1992) As an educator, Raju directs flagship executive programs including the General Management Program and Owner/President/CEO Program, while consulting for industry leaders like Johnson & Johnson, Medtronic, and Warner Home Video on pricing architecture and new product launches. His research grants and industry projects frequently examine category management dynamics and the strategic value of customer heterogeneity. He spearheads the Wharton-Indian School of Business partnership, fostering academic exchange and executive development initiatives that leverage his deep expertise in India's business landscape and global market dynamics.

Peter Verhoefمشاهده پروفایل

استاد

• Customer Management
• Customer Loyalty
• Consumer Purchasing Behavior
• +۴ مورد دیگر

Professor Peter Verhoef is a renowned academic at the University of Groningen, serving as a Professor of Marketing and Director of the University of Groningen Business School. He earned his PhD from the Erasmus School of Economics. His research focuses on customer management, loyalty, and consumer behavior in contexts such as organic product purchasing and digital transformation. Notably, Verhoef received the 2013 Sheth Foundation/Journal of Marketing Award and the 2009 Harold M. Maynard Award, marking him as a leading figure in marketing research. He also chairs the Advisory Council for the Customer Centre of the Dutch Banking Association (NVB). Education: PhD from Erasmus School of Economics Affiliations: Director of University of Groningen Business School, Chair at NVB Research Interests: Verhoef’s work bridges academic rigor and practical applications. He investigates how digital transformation impacts businesses, explores consumer responses to privacy practices, and analyzes the effects of marketing strategies on customer retention. His findings often challenge conventional wisdom, such as demonstrating that 'light' products do not aid weight loss. Recent studies emphasize omnichannel retailing, privacy calculus, and the business value of SME digitalization. Awards: His accolades include the Sheth Foundation/Journal of Marketing Award for groundbreaking work on CRM efforts and the Harold M. Maynard Award for best paper in the Journal of Marketing. These prizes underscore his global influence in marketing academia. Grants & Teams: While specific grants are not detailed, his leadership roles suggest involvement in large-scale research projects. Collaborative work with institutions like the SOM Research School and contributions to interdisciplinary initiatives (e.g., digital transformation frameworks) highlight his team-oriented approach. Labs/Teams: Active in the University of Groningen Business School’s marketing department, he collaborates with researchers like Dong J.Q., Nguyen D.K., and Eggers F., focusing on data analytics, customer experience, and privacy-related challenges.

• Marketing
• E-commerce
• Consumer Behavior
• +۴ مورد دیگر

Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen. Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award. Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever. Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.

Werner Reinartzمشاهده پروفایل

استاد

• Retailing
• Customer Management
• Digital Transformation
• +۹ مورد دیگر

Werner Reinartz is a Professor of Marketing at the University of Cologne since 2007, where he holds the Chair for Retailing and Customer Management . He serves as Vice-Rector for Transfer (2023–ongoing) and Director of the Center for Research in Retailing (IFH e.V.) . His career includes a part-time Associate Professor role at INSEAD (2007–2010) and tenured/untenured positions there from 1999–2007. He earned a Ph.D. in Marketing from the University of Houston (1999) and an MBA from Henley Management College (1997). His research focuses on Retailing , Customer Management , Digital Transformation , and Marketing Strategy . He investigates how platformization , geospatial data , and authenticity in TV advertising influence consumer behavior and business outcomes. His work also addresses CRM efficacy , B2B hybrid offerings , and value creation in dynamic markets . Key trends in his recent publications include: Digital transformation in retail and branding Behavioral economics in marketing decisions Quantitative analysis of TV advertising effectiveness Geospatial data applications in international markets Platform business models for enduring customer relationships CRM and customer profitability in noncontractual settings Scientific honors include: Academic Fellow, Marketing Science Institute (MSI) (2023) EMAC Distinguished Marketing Scholar Award (2023) Shelby D. Hunt/Harold H. Maynard Award (2022) Jan Steenkamp Award for Long-Term Impact (2021) Outstanding Area Editor, Journal of Marketing (2016) Donald R. Lehmann Award (2001) and John A. Howard Dissertation Competition Winner (1999) He contributes to editorial boards and collaborative research initiatives like the Research Initiative 'Digital Transformation and Value Creation' and the Cluster of Excellence ECONtribute: Markets & Public Policy , which examines market challenges through interdisciplinary lenses.

Stefania Borghiniمشاهده پروفایل

دانشیار

• Marketing
• Consumer Behavior
• Urban Mobility
• +۲ مورد دیگر

Stefania Borghini serves as an Associate Professor of Marketing Management at Bocconi University's School of Management, where she investigates critical intersections between consumer behavior and societal challenges. Her work bridges academic rigor with real-world applications in sustainable mobility, inclusive fashion practices, and data-driven cultural management. Her research program centers on how consumers navigate physical and digital marketplaces, with particular emphasis on generational shifts in urban mobility preferences and embodied experiences in retail environments. She employs mixed-method approaches to explore sensory marketing, store attachment dynamics, and the socio-cultural dimensions of consumption, consistently addressing sustainability and inclusivity imperatives. Analysis of her publication trajectory reveals a strategic evolution toward interdisciplinary societal impact: early work established foundational insights in marketplace ecology and consumer psychology, while recent output pivots toward Generation Z's sustainable mobility adoption and body-positive fashion marketing. This progression demonstrates increasing engagement with policy-relevant research on urban planning and industry transformation. Her scholarly contributions have earned significant recognition: Three-time recipient of Bocconi University's Excellence in Research Award (2020, 2010, 2009) Innovation in Teaching Award from Bocconi University (2016) Davidson Honorable Mention for Best Article in Journal of Retailing (2011)

Yini Chenمشاهده پروفایل

استادیار

• Omni-channel retailing
• Lifestyle retailing
• Smart retailing
• +۵ مورد دیگر

Yini Chen is an Assistant Professor in the Department of Apparel, Merchandising, Design and Textiles at Washington State University (WSU), part of the College of Agricultural, Human, and Natural Resource Sciences (CAHNRS). Their work focuses on retail innovation, consumer behavior, and sustainable practices in the fashion industry. Education: PhD in Individual Interdisciplinary Doctoral Program, WSU MS in Apparel, Merchandising, Design, and Textiles (AMDT), WSU MA in Organizational Leadership, Gonzaga University BS in Business Administration (B.B.A.), International Business, University of Technology Sydney, Australia AS in Business Administration and Management, Shanghai University, China Research Interests: Chen’s research explores omnichannel retail strategies, lifestyle retailing in emerging markets, consumer responses to sustainability initiatives, and the impact of technology (e.g., AR, social media) on shopping behavior. Key themes include: Omni-channel integration and consumer decision-making Environmental stimuli in luxury retail environments Sustainability in apparel recycling and material innovation Millennial consumer behavior in fashion consumption Publications: Chen’s recent work highlights trends in sustainable materials (e.g., regenerated cellulose fibers), post-pandemic retail shifts, and omnichannel strategies. Over 15 peer-reviewed articles and book chapters since 2017 reflect a focus on empirical studies of consumer behavior and retail innovation. Awards & Honors: 2nd Place, 2022 GPSA Research Expo Poster Competition CAHNRS 2021 Graduate Student Leadership Award 2022 GPSA Excellence Awards Graduate Student Instructor Awardee WSU 2020 President’s Award for Leadership Grants & Advising: PI on a $2,000 CAHNRS-funded 2023 study exploring metaverse shopping experiences. Teaches courses in retailing, sustainability, and leadership, emphasizing practical applications of research findings. Labs/Teams: Engaged in cross-disciplinary collaborations within CAHNRS and WSU’s School of Food Science to address retail and supply chain challenges in the apparel industry.

• Sociology
• Consumer Behavior
• Food Culture
• +۵ مورد دیگر

Annechen Bahr Bugge is a sociologist and Researcher I at Consumption Research Norway (SIFO), Oslo Metropolitan University. Her work focuses on food culture, culinary heritage, and sustainable consumption patterns, with particular emphasis on Norwegian dietary traditions and their evolution from the 16th century to present day. PhD in Sociology (2005) from Norwegian University of Science and Technology (NTNU) Current leader of FoodStories project (2025-2028) examining Norwegian food heritage Previously led FoodLessons project (2021-2024) connecting culinary history with future food development Her research explores: dietary transitions, plant-based diets, food policy interventions, and the sociocultural dimensions of food consumption. She has published extensively on Norwegian food culture, including the book Fattigmenn, tilslørte bondepiker og rike riddere (2019) and upcoming Food Cultures of Norway: Cuisines, Customs, and Issues (2025, co-authored with Henry Notaker). Recent publications focus on: food heritage revitalization, sustainable diets, retail interventions for healthier choices, and digital marketing influences on youth consumption patterns. Her work combines historical analysis with contemporary food challenges to inform future sustainable food systems. For a complete overview of her research and publications, see her Cristin profile: Cristin Profile

Unnati Narangمشاهده پروفایل

استادیار

• Mobile Marketing
• Retailing
• Consumer Mobility
• +۵ مورد دیگر

Unnati Narang is an Assistant Professor of Business Administration and John M. Jones Fellow of Marketing at the University of Illinois Urbana-Champaign's Gies College of Business. She also holds affiliations with the Deloitte Foundation Center for Business Analytics, the University of Illinois-Personalized Nutrition Initiative, and the Informatics Department. Her research focuses on mobile marketing, consumer mobility, and digital engagement, employing methods like causal modeling and machine learning. She has published in leading journals like Journal of Marketing Research and Marketing Science . Education: PhD in Marketing (Texas A&M University), Master of Commerce (Delhi School of Economics), Bachelor of Commerce (Shri Ram College of Commerce). Research Interests: Mobile Marketing, Service Marketing, Retailing, AI applications in education, and consumer mobility. Methodological strengths include econometrics and deep learning. Awards: 2023 Poets&Quants Professor of the Year, 2022 Excellence in Research Award, multiple Emerging Scholar recognitions, and the PITA Award for AI in education. Teaching: Courses include Marketing Analytics, Business Analytics, and MOOCs with over 60K enrollments. She founded the Marketing Analytics Group (MARG) at UIUC and mentors doctoral committees. Labs/Teams: Active in the Deloitte Analytics Center, UIUC’s Personalized Nutrition Initiative, and collaborates with global institutions like Rotman School of Management and INSEAD.

Joost Verhoevenمشاهده پروفایل

مدرس

• Employee Communication
• Organizational Communication
• Public Relations
• +۵ مورد دیگر

Dr. Joost Verhoeven is a Lecturer at Tilburg University's Tilburg School of Humanities and Digital Sciences (TSHD), Department of Communication and Cognition. His research focuses on employee communication, including ambassadorship, customer orientation, and enterprise social media. He holds a PhD in Services Marketing from the University of Twente and previously served as an Assistant Professor at the University of Amsterdam's ASCoR. Verhoeven has authored numerous publications on communication roles in organizations, brand management, and social media governance. He received the 2022 Emerald Literati Outstanding Reviewer Award. His work bridges organizational behavior, strategic communication, and employee engagement, emphasizing practical applications for businesses and academia. Education & Career: PhD in Services Marketing, University of Twente Master's in Services Marketing, University of Twente Assistant Professor of Corporate Communication, University of Amsterdam (2010-2020) Research Interests: His primary areas include: Employee communication roles and their impact on organizational performance Employee ambassadorship and brand-building behaviors Social media governance and workplace communication Reputation management and crisis communication Awards: 2022 Emerald Literati Outstanding Reviewer Award External Roles: Since 2024, he serves as Managing Director of Stichting Wetenschappelijk Onderzoek Commerciële Communicatie (SWOCC), overseeing academic research in commercial communication.

Paurav Shuklaمشاهده پروفایل

استاد

• Luxury consumption
• Brand management
• Consumer behaviour and self-identity
• +۳ مورد دیگر

Professor Paurav Shukla is the Professor of Marketing and Head of the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton. His research focuses on luxury consumption, brand management, and cross-cultural consumer behavior, with a particular emphasis on emerging markets. He has held visiting professorships at institutions like Frankfurt School of Finance & Management and Aalto University. His work bridges academia and industry through corporate training, consulting, and advisory roles globally. Paurav is renowned for his contributions to luxury branding research, ranking in the top 2% globally in citations. He actively supervises PhD students in comparative consumer behavior and luxury marketing. Research Interests: Luxury consumption patterns and democratization Brand management strategies in global markets Self-identity and consumer behavior Cross-cultural marketing dynamics Emerging trends in digital economy and autonomous vehicles Awards: Stanford 2% Global Scientist Citation Rankings (2021) Best Track Chair (2021) Best Paper Award in International Marketing Track (2022) Teaching & Outreach: Teaches luxury marketing, brand management, and strategic marketing. Engages in executive training and consulting for organizations in Europe, Asia, and Africa. Current projects include studies on autonomous vehicles (via the UKRI TAS Hub) and health policy. Labs & Collaborations: Part of the India Centre for Inclusive Growth, Centre for Marketing Research, and C-BEAR (Behavioural Experimental Action and Research). Collaborates with industry partners on projects like the ECON study on convenience store regulation impacts.

Martin Fassnachtمشاهده پروفایل

استاد

• Price Management
• Trade Management
• Service Management
• +۳ مورد دیگر

Prof. Dr. Martin Fassnacht is a Full Professor at WHU - Otto Beisheim School of Management, where he holds the Otto Beisheim Foundation Chair of Business Administration specializing in Marketing and Trade. He serves as the Scientific Director of the Center for Market-Oriented Corporate Management, Speaker of the Marketing Group, and Academic Director of the Marketing & Communications Department. Additionally, he directs the Metro Business Program and Metro Business Program Advanced. His research spans price management, trade and service management, and market-oriented corporate management, with particular focus on consumer behavior in retail settings. Prof. Fassnacht has made significant contributions to understanding shopping convenience, price fairness, and service quality dynamics in business-to-consumer relationships. Analysis of his publication record reveals a consistent focus on service marketing evolution, particularly examining how traditional product-focused businesses transition to service-oriented approaches. His work on shopping convenience and its impact on customer retention represents a significant research stream, while his contributions to service-dominant logic theory have advanced the understanding of value co-creation in service ecosystems. Outstanding Article of the Year 2003 (Journal of Business-to-Business Marketing) Best Paper Award in Services Marketing Track of AMA Summer Educator's Conference As an academic leader, Prof. Fassnacht bridges theoretical research with practical business applications through his Metro Business Program leadership and industry collaborations. His work demonstrates ongoing commitment to advancing marketing knowledge while maintaining strong connections with business practice, particularly in retail and service sectors.