معرفی
Mélanie Ouvry is an Associate Professor and Dean of Faculty at MBS Education since 2017. With over 15 years of experience in higher education, she has held roles as program director for specialized master's programs, department head for marketing and interim management, and served as a communication strategy consultant at Publicis Group. Her research focuses on consumer behavior, retail dynamics, and cross-cultural marketing experiences.
Her academic expertise includes strategic marketing, buyer behavior analysis, and advertising strategy. Key research themes explore multi-store shopping behaviors, consumer experience valuation, loyalty mechanisms, and the cognitive dimensions of retail environments. She has conducted extensive studies in retail distribution systems, communication strategies, and tourism-related consumer behavior in historical commercial districts like the Medina of Sousse.
Her publications span topics from grocery shopping decision-making to television audience engagement, reflecting her interdisciplinary approach bridging marketing, cognitive science, and cultural studies. Teaching responsibilities include advanced marketing strategy courses and consumer behavior analysis modules.
