معرفی
Nils Magne Larsen serves as Associate Professor at Tromsø University Business School, UiT The Arctic University of Norway since January 2016. His research bridges consumer behavior analysis and retail marketing, focusing on sustainability communication, in-store interventions, and digital quality signals. With 41 publications generating over 56,950 reads and 820 citations, his work demonstrates significant scholarly impact in marketing science.
Larsen investigates how environmental cues shape consumer choices in physical and online retail environments, particularly regarding sustainable fashion and healthy food consumption. His research employs behavioral economics frameworks to analyze loyalty programs, customer centricity metrics, and profitability drivers. Recent studies examine AI-generated labels, smart shopping cart interventions, and the psychological mechanisms behind green consumption through experimental methodologies including eye-tracking and conjoint analysis.
Analysis of his 15 most recent publications (2022-2025) reveals three dominant research trajectories: sustainable fashion consumption driven by pride emotions, digital signaling effectiveness in food retailing, and pandemic-influenced mobility behavior. His work consistently applies behavioral perspective models to develop practical retail interventions while advancing theoretical understanding of consumer decision-making under sustainability constraints.
Larsen collaborates extensively through Gordon Foxall's Lab, focusing on observational technologies for in-store behavior analysis. His research program integrates video surveillance, mobile tracking, and experimental designs to transform retail spaces into 'modern Skinner boxes' for real-world consumer behavior research, with applications spanning grocery retailing, fashion, and health marketing sectors.
