Asle Fagerstrøm

Dr. Asle Fagerstrøm is an Associate Professor at the Department of Informatics, University of Oslo. His research focuses on consumer behavior, digital retail, and technology-enabled decision-making, particularly in grocery shopping, health, and sustainability contexts. He actively collaborates on interdisciplinary projects involving blockchain, AI, and smart city technologies.

• Key Research Areas: Consumer psychology, digital marketing, sustainable consumption, and human-computer interaction in retail.
• Methodological Expertise: Conjoint analysis, experimental design, behavioral economics, and consumer neuroscience tools.

Recent publications analyze blockchain applications in retail, smart shopping cart impacts on health choices, and digital quality signals in sustainable consumption. His work bridges technology innovation with behavioral insights across international markets (Thailand, Finland, Norway). No formal student advising roles are documented, and no specific awards are listed in the provided data.