Asle Fagerstrøm

Asle Fagerstrøm serves as Professor in Marketing at Kristiania University of Applied Sciences within the School of Economics, Innovation and Technology's Department of Technology, teaching digital marketing, consumer psychology, behavioral economics, and human-computer interaction.

Education:

• Diploma in Education

His research focuses on applied behavioral science in online shopping, future retail trends, and technology-driven healthy choice interventions, emphasizing industry-collaborative projects through the Behavioral Lab to influence consumer behavior in retail, finance, and public services.

Professor Fagerstrøm supervises bachelor's, master's, and PhD students while developing academic programs, and has delivered guest lectures internationally at institutions including University of Oslo, Cardiff Business School, and Reykjavik University.

He leads the Behavioral Lab where interdisciplinary teams integrate behavioral science, technology, and design to demonstrate measurable behavioral change in real-world contexts.