Sanchit Pawar

Sanchit Pawar is a Lecturer at Kristiania University College, affiliated with the School of Economics, Innovation and Technology. His research focuses on interdisciplinary areas at the intersection of neuroscience, consumer behavior, and technology-driven marketing strategies. Key expertise includes Human-Technology Interaction (HCI), Digital Marketing, Developmental Psychology, and Electroencephalography (EEG) applications in consumer research.

His work explores how emerging technologies like blockchain, smart fitting rooms, and AI chatbots influence consumer decisions and experiences. Notable themes include the impact of QR codes on omnichannel engagement, the role of mood states in hotel evaluations, and co-creation processes in marketing. Recent studies also address neuro-techniques to understand healthy food choices and the effects of profile images in digital platforms like Airbnb.

Pawar’s publications span 2017–2024, emphasizing technology’s role in reshaping consumer behavior across retail, hospitality, and health sectors. While no awards are listed, his research contributes to bridging neuroscience methodologies with real-world marketing challenges. His teaching and research activities likely integrate practical case studies, such as LEGO’s co-creation strategies, to inform academic and industry practices.