Carlos Agredano González

Carlos Agredano-González serves as a Professor at Tecnológico de Monterrey's Campus Querétaro within the Business School, where he teaches courses spanning digital marketing, business innovation, and omnichannel strategies.

His academic credentials include:

• Bachelor of Mass Media from Universidad Autónoma de Aguascalientes
• Master of Business Administration and Management from Tecnológico de Monterrey
• PhD in Administrative Sciences from Sede EGADE Business School (Santa Fe)

His research examines digital transformation in marketing, with focus areas including User Experience (UX) design, Omnichannel Retail Management, and Brand Strategy in technology-driven markets. He investigates how data analytics and digital content creation reshape consumer-business interactions.

Professional recognition includes:

• 2021 MABE Award for digital content development in continuous improvement training

While specific student advising details and research grants aren't documented, his teaching portfolio demonstrates applied expertise bridging academic theory with industry practice in Mexico's business education landscape.