معرفی
Elizabeth Manser Payne serves as Associate Professor at the University of South Dakota's Beacom School of Business, where her expertise bridges academic research and extensive industry experience in retail management, sales, and international business operations. Her scholarly work focuses on technology-driven transformations in consumer behavior, particularly examining AI integration within financial services and omnichannel retail environments.
Her educational foundation includes:
- DBA in Marketing, University of Wisconsin-Whitewater (2018)
- MBA in International Marketing, Thunderbird School of Global Management (1992)
- BS in International Studies and Political Science, University of Wisconsin-Oshkosh (1988)
Professor Manser Payne's research investigates critical intersections of human behavior and emerging technologies. She examines how artificial intelligence reshapes value co-creation in mobile banking, analyzes complexity in human-AI financial interactions, and studies pandemic-era health safety compliance through personality psychology lenses. Her work consistently addresses practical industry challenges while advancing theoretical marketing frameworks.
Publication trends reveal an evolving focus from foundational omnichannel studies (2017) toward specialized AI applications in financial services (2021-2024), with recurring themes of consumer value perception and technology adoption barriers across all works.
Her scholarly impact is recognized through significant awards:
- Faculty Excellence in Service Award (2024)
- Professor of the Game (2024)
- Faculty Excellence in Research Award (2022)
- Emerald Literati Outstanding Paper Award (2022)
Supported by consecutive Beacom School of Business grants (2020-2023), her research program demonstrates sustained institutional investment in projects examining service acceptance models, pandemic responses, and AI-enabled value co-creation. Her teaching portfolio spans Marketing Strategy, International Marketing, and Retail Marketing, enriched by global professional experience including work with Japan's Nagasaki Board of Education.
