Kim Cassidy

Kim Cassidy is a Professor of Services Marketing at Edge Hill University Business School. She specializes in retail marketing, consumer behavior, and high street regeneration. Her research focuses on customer value co-creation, loyalty programs, and the role of physical retail in urban ecosystems. She has secured significant grants from the ESRC for projects enhancing retail sector research impact.

Externally, she chairs the ESRC Consumer Data Research Centre's Research Approvals Group and serves on the High Streets Task Force. Internally, she leads Edge Hill's international marketing strategy and chairs key university steering groups. Her recent work with ex-retail CEO Bill Grimsey explores innovative business models for independent retailers.

• Grants: £216,000 from ESRC (2006-2015)
• Editorial Board: Journal of Services Marketing
• Research Groups: SustainNET, Community Owned Businesses

Her advisory work includes keynote speaking on town centre regeneration and organizing workshops for academia-government partnerships.