Costas Theodoridis

Dr Costas Theodoridis is a Senior Lecturer and Deputy Head of the Department of Marketing, International Business and Tourism at Manchester Metropolitan University Business School (MMUBS). He holds a PhD in Retail Strategy and is a Certified Management & Business Educator (CMBE). His research focuses on retail strategy, consumer behavior, and SME decision-making under uncertainty, with particular emphasis on place management and digital marketing. He has served as an external examiner for multiple UK universities and is a visiting professor at the Helsinki School of Business.

Education:

• Bachelor’s in Marketing (Technological Educational Institution of Thessaloniki)
• PgDip and MBA (Nottingham Trent University)
• MRes and PhD (Manchester Metropolitan University)

Research Interests: Retail location strategy, consumer behavior in healthcare retail (e.g., pharmacies), complexity theory applications, and high street revitalization. His work has been published in peer-reviewed journals and covered by national media.

Professional Roles:

• External examiner for Leeds University, Open University, and others
• Senior leadership roles: Departmental International Lead, Programme Leader
• Membership: Institute of Place Management, Chartered Management Institute

Recent Research Themes: His articles analyze town centre paradigms, retail intelligence systems, and the impact of economic crises on service quality. He explores theoretical frameworks like Complex Adaptive Systems in retail contexts.

Awards:

• Certified Management & Business Educator (CMBE)
• Associate Fellow of the Higher Education Academy
• Associate of the Institute of Place Management

Advising & Grants: Supervised two active PhD students in place marketing and digital strategies. Previously advised on Knowledge Transfer Partnership (KTP) projects involving big data in SME retailing. His KTP work focuses on leveraging consumer durables data for retail optimization.

Labs/Teams: Involved in the Business School’s research initiatives, including the Innovation and Teaching Excellence Learning Lab and strategic advisory groups.