Gary Warnaby

Professor Gary Warnaby is a Professor of Retailing and Marketing at Manchester Metropolitan University's Business School, affiliated with the Department of Marketing, Retail and Tourism and the Institute of Place Management. His research focuses on retailing, place marketing, urban studies, and consumer behavior. He has contributed to numerous academic journals and authored/co-authored influential books such as Relationship Marketing: A Consumer Experience Approach and Pop-up Retailing: Managerial and Strategic Perspectives. His recent projects explore topics like urban regeneration, pop-up retailing, and the sociotechnical implications of in-store technology in fashion retailing. He serves on editorial boards of journals like the Journal of Customer Behaviour and is a Senior Fellow of the Institute of Place Management. Warnaby supervises PhD students in place marketing, place management, and retailing, and teaches place marketing and branding. His work bridges academic research with practical applications, emphasizing innovative retail strategies and urban spatial dynamics.

Research Trends: Recent publications highlight themes such as historical urban development (e.g., Colchester case studies), creative use of informal spaces (Pomona Island), and post-pandemic place marketing strategies. His work intersects with geography, sociology, and technology to address contemporary urban challenges.

• Editorial Roles: Editorial boards of Journal of Customer Behaviour, Journal of Place Management and Development, and Journal of Marketing Communications.
• External Roles: External examiner for multiple UK university programs.

Advising & Grants: Supervised successful PhD students; current research involves collaborations on high street viability and community land trusts. Active in policy-related studies, including the UK's High Street Business Resilience Survey.

Labs/Teams: Engaged with the Institute of Place Management and collaborates on projects involving urban regeneration and retail innovation.