Simon Cryer

Simon Cryer is a Lecturer at the Manchester Metropolitan University Business School, specializing in Marketing, Branding, and Sustainability. He integrates over 20 years of industry experience in retail, online, and B2B sales into teaching, emphasizing real-world applications to enhance student employability. His research focuses on non-visual sensory influences on place consumption through a place marketing lens, employing non-representational theory.

Education:

• BSc (1st Hons) Human Geography, University of Salford
• MSc (by research) Place Management, University of Salford
• PhD (pending) in Place Marketing, Manchester Metropolitan University

Research Interests: Exploring sensory experiences, urban geographies, and environmental positioning to shape marketing strategies. His work bridges human geography and consumer behavior, particularly in green space and place branding contexts.

Awards:

• Kerry Worthington Prize (Best Performance)
• Advance HE Fellow (FHEA)

Teaching & Supervision: Leads modules across undergraduate, postgraduate, and degree apprenticeship programs, including Understanding the Customer Experience, Contemporary Retail Strategy, and supervising research projects at Levels 6 and 7. He guides Chartered Manager Degree apprentices in Practical Research Projects for industry problem-solving.