معرفی
Markus Makkonen is an Assistant Professor at the Department of Information and Knowledge Management, Faculty of Management and Business at Tampere University. His research focuses on technology acceptance, consumer behavior in digital environments, and organizational impacts of automation. He investigates topics like QR code implementation in retail, chatbot effectiveness in education, and fitness technology adoption among older adults. His work bridges information systems with healthcare, marketing, and organizational psychology.
Key research themes include:
- Generational differences in technology use
- AI-driven customer experience optimization
- Employee adaptation to workplace robots
- Digital wellness interventions for aging populations
- Technostress management strategies
Dr. Makkonen's recent articles analyze showrooming behavior in omnichannel retailing, motivational feedback in fitness apps, and the emotional dynamics of online shopping experiences. His work often combines quantitative analysis with qualitative insights from longitudinal studies and case investigations. He collaborates extensively on EU-funded projects addressing digital transformation in healthcare and education sectors.
His research has been published in leading journals such as International Journal of Human-Computer Interaction and Journal of Retailing and Consumer Services. He serves as reviewer for multiple conferences including BLED and AMCIS.
