Fatima Madani

Dr. Fatima Madani is a Lecturer in Marketing at RMIT University's School of Economics, Finance and Marketing. She holds a PhD and has held academic roles at RMIT since 2021 and Monash University (2018–2021). Her research focuses on Quantitative Marketing, Consumer Analytics, and Sustainability, particularly in contexts like consumer wellbeing and cross-cultural behavior. She has published in journals such as Journal of Retailing and Consumer Services and Appetite. Her non-academic experience includes roles as a Behavioral Insights Specialist and Marketing Specialist in Australia and Iran. Dr. Madani secured over $200k in industry funding and leads teaching in Marketing Analytics and Omnichannel Retailing.

Research Interests:

• Quantitative Marketing
• Consumer Wellbeing and Sustainability
• Life Transitions and Cross-Cultural Consumer Behavior
• Livestream Shopping Strategies

Teaching:

• Marketing Analytics (Undergraduate & Postgraduate)
• Omnichannel Retailing

Professional Contributions:

• Member of the Consumer Wellbeing Research Group
• Supervises research on Livestream Shopping Strategies in Australia