معرفی
Sara Valentini is an Associate Professor in Marketing at Bocconi University, specializing in digital marketing, customer engagement, and omnichannel strategies. Her research focuses on consumer behavior in service recovery, social media marketing, and data-driven decision-making.
Key research areas include:
- Digital marketing and data privacy
- Customer engagement through social media
- Omnichannel integration in retail
- Emotional responses to service failures
Recent publications analyze data opt-in strategies, brand congruity in social media, and omnichannel customer segmentation. She has contributed to journals like Journal of Marketing, Journal of Interactive Marketing, and Marketing Letters.
Honors include the Davidson Award (Second Runner Up) for Best Paper in the Journal of Retailing (2021). Grants and publications emphasize practical applications of marketing analytics and consumer behavior studies.
