معرفی
Prof. Dr. Oliver Emrich is a Professor in the Department of Marketing at the Johannes Gutenberg University Mainz, affiliated with the Faculty of Management and Economics. His research focuses on digital marketing strategies, consumer behavior, retail management, and multichannel retailing. He holds a prominent position in academic circles, evidenced by his awards such as the Best Service Article Award (2020) and the William R. Davidson Award (2019).
Prof. Emrich advises doctoral candidates such as Dr. Jana-Verena Gerhart and collaborates with external researchers like Susan Glaser and Christoph Thomson. His work bridges theoretical insights with practical applications, addressing topics like digital platform openness, employee digital presence, and loyalty formation in customer journeys. Office hours are held Tuesdays 2–4 PM, requiring advance notice.
Key achievements include groundbreaking studies on social media’s impact on brand loyalty and pioneering analyses of multichannel retailing strategies. His research consistently appears in top-tier journals like the Journal of Marketing Research and Journal of Retailing.
