معرفی
Prof. Dr. Dennis Herhausen is a Full Professor of Marketing and Head of the Marketing Department at Vrije Universiteit Amsterdam’s School of Business and Economics. Previously, he held positions as Associate Professor at KEDGE Business School, Visiting Professor at the University of St. Gallen, and Assistant Professor at the University of St. Gallen. His research focuses on digital communication, customer journeys, multichannel management, and social media strategies, with publications in top-tier journals like the Journal of Marketing and Journal of Marketing Research. His work addresses critical issues such as online firestorm mitigation, complaint de-escalation, and gig economy communication. He has been awarded multiple prestigious prizes, including the 2021 CBSIG Consumer Research Award and the 2019 William R. Davidson Award.
- Education: PhD in Marketing from University of St. Gallen (2011)
- Teaching: Courses on Customer Experience Management, Survey Research Methods, and Thesis Guidance
Research Interests: His work explores digital marketing strategies, customer-centric innovations, and the dynamics of online platforms. Recent studies address topics like business-to-investor marketing signals, privacy orientation measurement, and machine learning biases in marketing. He actively contributes to editorial boards of journals including Journal of Marketing and Journal of Interactive Marketing.
Awards:
- 2021 CBSIG Consumer Research in Practice Award
- 2021 Retail & Pricing SIG Best Paper Award
- 2021 SERVSIG Best Services Article Award
- 2020 William R. Davidson Award
Grants & Editorial Work: His research has been funded by national/international grants, and he serves on multiple editorial boards. Notable datasets include studies on online retailer strategies and virtual brand sabotage responses.
