معرفی
Dr. Tanya Barzotti is an Associate Professor in the Department of Marketing & Consumer Studies at the Gordon S. Lang School of Business and Economics, University of Guelph. She specializes in customer experience, marketing strategy, and multichannel retail analytics. Her research evaluates marketing tactics' impact on firm performance, often collaborating with firms to develop actionable insights across retail, food, and financial services industries.
Dr. Barzotti holds a Ph.D. and B.A. (Honors) in Business Administration from the Ivey Business School, University of Western Ontario. Her work has been recognized with prestigious awards including the William Davidson Best Article Award (2015) and the Distinguished Professor Award for Excellence in Teaching (2015).
Her research focuses on understanding consumer purchasing behaviors and optimizing marketing campaigns across traditional and digital channels. She has presented globally at conferences in North America, Europe, and Turkey.
- Key Areas: Marketing analytics, multichannel retailing, consumer segmentation
- Affiliations: Marketing Analytics Centre at the Lang School
- Teaching: Courses include marketing strategy, product development, and marketing theory
