معرفی
Soo Hyun Kim is an Assistant Professor of Practice in the Department of Retailing and Consumer Science at the Norton School of Human Ecology, University of Arizona. His research focuses on consumer behavior, sustainable consumption patterns, and retail industry dynamics. He explores topics such as pro-environmental purchasing behavior, multichannel customer strategies, and the impact of social media on consumer decision-making.
Key areas of expertise include analyzing how values, social norms, and intrinsic motivations influence eco-friendly apparel choices, as well as studying macroeconomic factors affecting retail trends. His work bridges theoretical frameworks from sociology and psychology with practical applications in retail strategy and digital marketing.
Kim's publications address contemporary challenges like the 'retail apocalypse' and the evolving consumer evaluations of hybrid retail landscapes. He emphasizes understanding consumer motivations through mixed-method approaches, including scale development for measuring environmental behavior drivers and meta-analytic reviews of multichannel behavior.
