معرفی
Dr. Seoyoung Kim is an Assistant Professor of Marketing at Fordham University's Gabelli School of Business. Her research examines marketing effectiveness across multichannel environments, consumer perceptions of luxury brands, and the application of responsible artificial intelligence in service contexts. Recent publications analyze advertising influence on premium brand positioning and meta-analytic investigations of pull marketing strategies.
Her work integrates consumer behavior theory with empirical marketing analytics to understand how advertising and channel strategies influence brand perceptions and consumer engagement. Current projects focus on ethical AI implementation in service design and customer experience management.
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