معرفی
Hae Joo Kim is an Associate Professor of Marketing at the Lazaridis School of Business and Economics, Wilfrid Laurier University. Her research focuses on consumer psychology including nonconscious processes, motivation, product aesthetics, and prosocial behavior. She teaches marketing courses and maintains an active research program examining how psychological factors influence consumer decision-making.
Research interests include unconscious drivers of consumer choices, goal-directed purchasing behavior, aesthetic responses to product design, and marketing strategies for social good. Her work bridges psychological theory with practical marketing applications.
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