معرفی
Michael Moorhouse is an Assistant Professor of Marketing at the Lazaridis School of Business and Economics, Wilfrid Laurier University. His office is located in LH2050, Lazaridis Hall, and he can be contacted via email or phone for appointments.
Dr. Moorhouse's research focuses on consumer behavior in digital environments, with expertise spanning brand management, digital marketing strategies, and advertising effectiveness. His work examines psychological factors influencing financial decision-making and consumer responses to stigmatization.
His publications demonstrate a consistent focus on consumer psychology themes, particularly examining how psychological barriers and social factors influence economic behaviors. Recent work investigates debt cycles and concealment behaviors arising from anticipated stigmatization.
