Ammara Mahmood

Ammara Mahmood is Associate Professor of Marketing at Wilfrid Laurier University's Lazaridis School of Business and Economics. Her research explores digital marketing, social media strategies, consumer behavior in online environments, branding effectiveness, and crowdfunding dynamics.

Research investigates how linguistic features influence crowdfunding success, consumer responses to virtual vs human influencers, and logo design effectiveness. Her work has practical implications for digital marketing and entrepreneurial funding strategies.