Sarah J. S. Wilner

Sarah J.S. Wilner serves as Associate Professor of Marketing at Wilfrid Laurier University's Lazaridis School of Business and Economics. She holds the Laurier Chair in Brand Communication and directs PhD and Research-based Master’s Programs in Management. Her research focuses on marketing practice, consumer response, design thinking, experiential marketing, innovation, and consumer culture.

Wilner investigates how design shapes brand meaning, the microfoundations of innovation, and the role of design in market creation. Her work examines consumer experiences through qualitative methodologies, exploring how brands can effectively position themselves through experiential engagement.