Kalyani Menon

Kalyani Menon is Professor of Marketing at Wilfrid Laurier University's Lazaridis School, specializing in consumer psychology and corporate social responsibility. Her research decodes metaphorical and narrative strategies in consumer-manager interactions, particularly regarding sustainability communications.

Menon investigates how stakeholders navigate conflicting sustainability demands through sense-making frameworks. Her pedagogical research develops narrative techniques for ethical business education, enhancing moral imagination through perspective-taking exercises.

Recent publications analyze metaphor mapping in CSR discourse and design principles for transformative sustainability learning. Her work informs responsible marketing practices and stakeholder engagement models.