معرفی
Ebrahim Mazaheri serves as Associate Professor at Wilfrid Laurier University's Lazaridis School of Business and Economics. His research focuses on digital consumer behavior and cross-cultural marketing strategies in online environments.
Mazaheri investigates how cultural values moderate consumer responses to social media endorsements, sustainability initiatives, and e-retailer strategies. His work examines the intersection of social networks, regional factors, and service quality in shaping online experiences.
Recent publications demonstrate consistent focus on social commerce, nonprofit marketing, and cultural influences on digital behavior. Research employs advanced statistical modeling including PLS path analysis to understand spending behaviors and service recovery mechanisms.
