Shirley Chen

Dr. Shirley Chen is Assistant Professor of Marketing at Wilfrid Laurier University's Lazaridis School of Business and Economics. Her research examines psychological mechanisms underlying consumer judgment and digital consumption patterns.

Research Focus: Investigates linguistic framing effects in health communication (e.g., COVID-19 messaging), cross-cultural consumer behavior, and digital platform engagement strategies. Recent work analyzes pronoun effects in pandemic messaging and brand naming linguistics.

Methodological Approach: Combines experimental methods with behavioral analysis to understand decision heuristics in health, financial, and consumption contexts.

Publications: Research spans consumer response to visual information (traffic light labeling), review platform engagement, and cultural moderators in crisis response effectiveness.