معرفی
Sara Valentini is an Associate Professor in the Department of Marketing at Bocconi University where she serves as Curriculum Coordinator for the Ph.D. program in Marketing. She co-chairs the 'Customer Journeys in a Digital World' conference and the 'Methods, Modelling & Marketing Analytics' track at the European Marketing Academy (EMAC), having previously served as Italian Representative on EMAC's Executive Board.
Her educational background includes:
- PhD in Management, University of Bologna, Italy
- B.S. in Statistics (cum laude), University of Bologna, Italy
- Visiting PhD Scholar, Tuck School of Business, Dartmouth College, USA
Dr. Valentini's research centers on marketing effectiveness and customer profitability with expertise in multichannel marketing and customer relationship management. Her work evaluates marketing actions across the customer journey, including longstanding research on service recovery mechanisms and recent investigations into product returns dynamics, customer data acquisition, and earned media generation. This focus bridges theoretical rigor with practical business applications.
Analysis of her 11 publications (2008-2025) reveals an evolution from foundational service recovery meta-analyses toward data-driven omnichannel strategies. Recent work (2020-2025) emphasizes digital transformation, consumer data utilization, and real-time customer journey analytics, while maintaining her core focus on profitability measurement. Her interdisciplinary approach spans retailing, consumer psychology, and digital marketing.
Her scientific recognition includes:
- 2021 Davidson Award (Second Runner Up) for best paper in Journal of Retailing (2020)
As Ph.D. Curriculum Coordinator, Dr. Valentini mentors doctoral candidates while leading major academic initiatives. Her conference co-chairships foster collaborative research networks, and her extensive publication record in premier journals (Journal of Marketing, Marketing Science, etc.) indicates successful research funding despite no explicit grant details being provided.
Through co-chairing the 'Customer Journeys in a Digital World' conference series and EMAC's analytics track, she cultivates a vibrant research ecosystem focused on digital marketing innovation and methodological advancement in customer analytics.
