معرفی
Liling SUN is an Assistant Professor in Marketing at EM Normandie since 2024. She holds a PhD in Marketing from Université de Toulouse Capitole (2022), focusing on AR-driven customer experience enhancement. Her research emphasizes technological advancements in marketing, particularly augmented reality applications and customer journey optimization.
Professional Experience:
- 2024–Present: Assistant Professor, EM Normandie
- 2021–2023: Assistant Professor, Toulouse Business School
- 2019–2021: Research Assistant, Université de Toulouse Capitole
- 2017–2019: Research Assistant, Toulouse Business School
Research Interests:
Dr. SUN investigates how emerging technologies like AR reshape consumer interactions, with a focus on:
- Augmented reality applications in marketing
- Customer journey optimization
- Digital transformation in retail experiences
- Technology-driven consumer behavior
Key Contributions:
Her work bridges academic research and industry practices, presenting at major conferences such as EMAC, EACR, and AFM. Recent studies address AR's impact on brand affect, co-creation experiences, and customer journey dynamics.
۰مقاله منتشرشده
