معرفی
Virginie Lavoye is a Lecturer in Marketing with expertise in digital marketing and sustainability. Her research focuses on consumer behavior and human-computer interactions, particularly the impact of augmented reality (AR) on decision-making and sustainable consumption. She explores how AR improves brand experiences and nudges consumers toward eco-friendly choices.
Dr. Lavoye holds a PhD and has published extensively on AR applications in retail, including influential works like 'Consumer Behavior with Augmented Reality in Retail: A Review and Research Agenda' (2021) and 'The Emperor’s New Clothes' (2023). Her work bridges technology adoption theory with sustainable purchasing behaviors.
Her research trends emphasize AR’s role in enhancing brand outcomes through immersive experiences, self-explorative engagement, and presence dimensions. Key themes include telepresence effects on purchase intentions, visual perspective impacts on green behavior, and AR’s potential to reshape retail strategies.
No scientific awards or grants are explicitly mentioned, though her funded research likely aligns with sustainable technology adoption in consumer markets. She currently advises no listed students but collaborates with researchers like Mero, Sipilä, and Tarkiainen on multi-authored studies.
