معرفی
Abu SALEH is an Adjunct Professor at the Canberra Business School, University of Canberra, with 56 research publications spanning 2009-2025. Previously, he held a Postdoctoral Fellowship at Queensland University of Technology (2006-2008).
His research focuses on:
- Corporate Social Responsibility in developing nations (particularly Bangladesh)
- Digital consumer behavior (social media, e-commerce, and mobile augmented reality)
- Advanced methodologies including Structural Equation Modeling
- Health applications for diabetes management
Recent publications (2024-2025) reveal interdisciplinary trends: mobile AR's impact on consumer responses, e-commerce adoption among older Latin American consumers, and CSR's influence on Chilean youth purchasing behavior. His health research innovates through digital diabetes interventions like the SugarMumma app.
Professor SALEH has supervised 13 students and led major projects including the gestational diabetes management app (2022-2023) and Jagannath University's marketing modernization initiative (2015-2016).
