معرفی
Irfan Khan serves as an Assistant Professor of Marketing at the Canberra School of Business, University of Canberra. His academic journey includes a PhD in Management from the University of Canberra (2019), Master of Information Systems from Central Queensland University (2003), and MBA from Latrobe University (2002). His work contributes to UN Sustainable Development Goals through healthcare technology research.
- PhD in Management (University of Canberra, 2019)
- Master of Information Systems (Central Queensland University, 2003)
- MBA (Latrobe University, 2002)
Dr. Khan's research centers on social media technologies in healthcare contexts, examining how digital platforms facilitate social support for health consumers and healthcare organizations. His work extends to technology adoption theories, consumer behavior (particularly halal food marketing), and workplace dynamics in digital environments. Recent projects include investigating health misinformation on social media during COVID-19 and developing the SugarMumma app for gestational diabetes management.
Analysis of his publication trends reveals strong focus on human-computer interaction (chatbots, AR applications), health informatics (social media's role in healthcare), and AI adoption in business contexts. His work bridges marketing theory with practical healthcare technology solutions, demonstrating interdisciplinary impact across computer science, public health, and business management.
Dr. Khan has secured multiple research grants including:
- SugarMumma smartphone app project (2022-2023)
- Social media and COVID-19 health misinformation study (2021)
- Health misinformation in social media networks project (2020)
He actively supervises graduate research with 4 supervised works documented and currently accepts PhD students. His teaching encompasses Consumer Behavior, Digital Marketing, and Management Information Systems at undergraduate and postgraduate levels.
