معرفی
Amir Khan is a Lecturer in Digital Marketing at Salford Business School, University of Salford. He has been teaching since 2010 across various business disciplines with a focus on practical, hands-on learning approaches that enhance student engagement and knowledge application.
His research interests include:
- Digital Marketing
- Social Media Marketing
- Consumer Behaviour
- Sales Management
- Online Branding
- Sustainability
- Customer Relationship Management
Dr. Khan's recent research (2019-2025) demonstrates a clear evolution toward examining the intersection of digital marketing practices, consumer behavior in online environments, and the complex relationship between ESG performance and financial outcomes. His work bridges theoretical marketing concepts with practical business applications, particularly in the context of social media influence and sustainable business practices across different institutional environments.
Dr. Khan has contributed to UN Sustainable Development Goals, particularly in the areas of quality education and sustainable economic growth. He has also provided consultancy services in Marketing and Digital Marketing in both India and the UK, demonstrating his ability to translate academic knowledge into practical business solutions.
