Sean Chung

Dr. Sean Chung is a Senior Lecturer in Marketing and Head of the International Business and Strategy Subject Group at Salford Business School, University of Salford. He earned his doctorate in marketing from Alliance Manchester Business School in 2015 and has established himself as a researcher at the intersection of marketing, technology, and consumer experience.

His research focuses on how consumers interact with brands across multiple channels, with particular interest in mobile commerce, cross-national consumer behavior, and technology-enhanced customer experiences in retail, tourism, and hospitality contexts. Dr. Chung's work often takes a global perspective, examining cultural differences in consumer responses to digital marketing initiatives and technology adoption.

His recent publications reveal a strong emphasis on mobile shopping behavior, electronic word-of-mouth, cause-related marketing in digital environments, and consumer decision-making in emerging technology markets like wearable sports devices. His research demonstrates consistent engagement with contemporary marketing challenges at the technology-consumer interface.

As an educator, Dr. Chung is committed to developing students' marketing and digital marketing skills for success in the global marketplace. He supervises PhD students and contributes to curriculum development through his leadership role heading the International Business and Strategy Subject Group.