معرفی
Christina Chung is a Professor of Marketing at the Anisfield School of Business, Ramapo College of New Jersey, where she has been teaching since 2008. Her international background and cross-cultural expertise make her a distinctive voice in digital marketing education.
Education:
- B.A. from Sejong University, Seoul, Korea
- M.A. from University of Tsukuba, Tsukuba, Japan
- M.S. from University of Southern Mississippi
- Ph.D. from University of Southern Mississippi
Professor Chung's research centers on Online Consumer Behavior and Cross Cultural Research, with particular focus on how digital marketing strategies resonate across different cultural contexts. Her work examines social media engagement, e-marketing effectiveness, and consumer decision-making processes with emphasis on American-Asian comparative studies. She has established herself as a specialist in understanding how cultural values like individualism versus collectivism shape responses to digital marketing campaigns.
Her publication pattern reveals a strategic progression from foundational marketing education research toward sophisticated cross-cultural digital marketing investigations. Recent work (2020-2022) particularly explores zero-contact marketing, social media word-of-mouth, and international student motivations for online learning, reflecting responsiveness to contemporary market shifts including pandemic-era consumer behavior changes.
Teaching Expertise:
- Integrated Marketing Communications
- Marketing Principles and Practices
- E-Marketing
Professor Chung integrates her research insights directly into classroom instruction, creating practical learning experiences that prepare students for global digital marketing careers. Her teaching methodology bridges theoretical marketing concepts with real-world applications in rapidly evolving digital landscapes.
