معرفی
Desislava Budeva serves as Associate Professor of Marketing at Ramapo College of New Jersey's Anisfield School of Business, where she has held a faculty position since 2009. Her academic focus centers on cross-cultural consumer behavior, international market segmentation strategies, and innovative approaches to marketing education within global business contexts.
Her educational credentials include:
- B.B.A. from University of Economics – Varna, Bulgaria
- M.S. from University of Sofia, Bulgaria
- M.B.A. from University of North Florida
- Ph.D. from Florida Atlantic University
Dr. Budeva's research program systematically investigates how cultural frameworks shape consumer decision-making processes and international market entry strategies. Her comparative studies between Bulgarian and American marketing students reveal significant differences in learning styles influenced by national culture, while her work on brand acquisitions bridges marketing theory with financial valuation metrics. She examines how cultural dimensions interact with economic factors in global segmentation models, and develops pedagogical approaches that integrate experiential learning into marketing curricula through Kolb's learning style frameworks.
Analysis of her 11 publications from 2010-2016 shows a cohesive research trajectory centered on cultural influences in international business. The work demonstrates increasing methodological sophistication from conceptual frameworks to empirical validation, with strong interdisciplinary connections between marketing, finance, and educational psychology. Key thematic clusters include cross-cultural consumer behavior (particularly in entertainment industries), strategic market segmentation incorporating temporal dimensions, and the financial implications of brand management decisions.
Her teaching portfolio encompasses International Marketing, Marketing Research, Retail Management, and Marketing Principles, with demonstrated emphasis on practical applications of theoretical concepts. Dr. Budeva maintains active engagement with the marketing academic community through publications in journals including the Journal of Brand Management and European Journal of Marketing, alongside conference presentations at venues like the Marketing Educators' Association.
