معرفی
Dr. Min Chung Han is an Associate Professor in the Department of Marketing, Global Business and Economics at Kean University's College of Business and Public Management. Her office is located in Hynes Hall (303K), and she can be contacted via email at mihan@kean.edu or phone (908) 737-4144.
Her research specializes in technology-driven digital marketing within evolving e-commerce ecosystems, with pioneering work in social commerce predating mainstream adoption. Core expertise includes:
- Digital & Social Media Marketing
- Cross-cultural consumer behavior analysis
- AI applications in commerce (e.g., chatbot anthropomorphism)
- Nonprofit engagement mechanisms
Recent publications demonstrate consistent focus on digital consumer psychology, analyzing behavioral patterns across social media platforms, e-commerce interfaces, and cultural contexts. Research employs experimental and comparative methodologies to examine decision-making drivers.
Awarded multiple Kean University research grants including UFRI, RTR, SpF, and FFRA for investigations into digital marketing innovations.
Teaches courses including Internet Marketing, Social Media Marketing, and International Marketing, adopting Benjamin Franklin's experiential philosophy: "Involve me and I learn." Prior to academia, worked as a business journalist for Financial News (South Korea) and Business Times (Singapore) with professional experience across Asia and North America. Fluent in English/Korean with basic Chinese.
