معرفی
Irene Gil Saura is a Professor in the Department of Marketing and Market Research at the University of Valencia's Faculty of Economics and Business. She is also affiliated with the Institute of International Economics at the University of Valencia, where her expertise centers on Marketing and Market Research. With extensive experience in academic research and supervision, she has established herself as a prominent scholar in her field.
Professor Gil Saura's research interests span multiple domains within marketing, with particular emphasis on consumer behavior, electronic word-of-mouth, sustainable practices in hospitality, brand value, relationship marketing, tourism marketing, and the application of information and communication technologies in business contexts. Her work consistently bridges theoretical frameworks with practical applications in retail, hospitality, and tourism sectors.
Analysis of her recent publications (2020-2025) reveals a strong focus on sustainability, digital transformation, and value co-creation across various business contexts. Her research demonstrates consistent evolution from traditional marketing concepts toward contemporary challenges including green practices, digital platforms, and cross-cultural consumer behaviors, particularly focusing on Generation Z and Millennials. The interdisciplinary nature of her work connects marketing theory with practical applications in tourism, retail, and hospitality management.
- 328 total citations
- H-index of 9
Professor Gil Saura has supervised 24 doctoral theses, mentoring emerging scholars in diverse marketing subfields including sustainable tourism, electronic word-of-mouth, retail innovation, and brand management. Her collaborative approach is evident through extensive co-authorship networks with researchers across Spain and internationally. She has contributed significantly to understanding how digital technologies transform customer relationships and business models in contemporary markets.
Her research extends to practical applications in tourism destinations, retail environments, and hospitality settings, with particular attention to how businesses can implement sustainable practices while maintaining customer satisfaction and loyalty. She has examined these dynamics across multiple cultural contexts, providing valuable cross-cultural insights for international business applications.
