Irene Gil Saura

Irene Gil Saura is a Professor in the Department of Marketing and Market Research at the Faculty of Economics, Universitat de València. She is affiliated with the Polibenestar Research Centre and actively contributes to two research groups: MARKINADIS (Marketing Research, Internationalization, and Distribution Channel Management) and INNOMARK (Research in Marketing and Innovation in Retailing and Services).

Her research focuses on key areas in modern marketing, particularly service quality, consumer decision-making in retail environments, and innovation in service delivery. These interests are reflected in her long-standing engagement with applied marketing research groups and her doctoral work on perceived service quality and store choice.

While no specific publications or awards are listed in the current profile, her academic leadership within recognized research groups indicates sustained scholarly activity in marketing science and retail management.

She completed her doctoral studies at the Universitat de València in 1994 with a thesis titled La calidad de servicio percibida y la selección del punto de venta, supervised by Dr. Alejandro Mollá Descals.

There is no indication of part-time status, retirement, or former staff designation, confirming her active role in the institution.