MARIA EUGENIA RUIZ MOLINA

MARIA EUGENIA RUIZ MOLINA is a Professor in the Department of Marketing and Market Research at the Faculty of Economics, Universitat de València. She is affiliated with the Polibenestar Research Centre and actively contributes to two research groups: MARKINADIS (Marketing Research, Internationalization, and Distribution Channel Management) and INNOMARK (Research in Marketing and Innovation in Retailing and Services).

She received her PhD from the Universitat de València in 2007 with a dissertation titled El desdoblamiento de acciones en el mercado español: factores determinantes y efectos, supervised by Dr. Constantino José García Martín and Dr. José Emilio Farinós Viñas.

Her research focuses on key areas in modern marketing, including market research methodologies, innovation in service delivery, retail strategies, and the international expansion of firms. Her work bridges theoretical and applied perspectives in marketing management.

The available publications suggest a consistent engagement with marketing theory and empirical analysis in economic contexts, particularly in Spanish and European markets, though specific recent articles are not listed in the provided text.

• Scientific awards: None listed.

She has supervised PhD research, as indicated by her role in advising doctoral theses, though the names of current or former students are not specified. There is no mention of external grants or funding projects in the provided information.

She is an active member of the MARKINADIS and INNOMARK research groups, contributing to collective research efforts in marketing innovation and distribution strategies.