Maria Haydee Calderon Garcia

Maria Haydee Calderon Garcia is a Professor in the Department of Marketing and Market Research at the Faculty of Economics, University of Valencia, Spain. She is affiliated with the Inter-university Institute of International Economics (IEI) and actively contributes to two research groups: MARKINADIS (Marketing Research, Internationalization, and Distribution Channel Management) and INNOMARK (Research Group in Marketing and Innovation in Retailing and Services).

Research Interests: Her primary research areas include international marketing, market research, export strategies, and distribution channel management. She also focuses on innovation in marketing within retailing and service sectors. Her work is particularly oriented toward understanding the internationalization processes of firms, especially those in the Valencian Community.

Scientific Affiliations and Research Groups:

• Inter-university Institute of International Economics (IEI)
• MARKINADIS – Marketing Research, Internationalization, and Distribution Channel Management
• INNOMARK – Research Group in Marketing and Innovation in Retailing and Services

Education:

• Ph.D. in Marketing, University of Valencia (1994). Thesis: "Análisis y perspectivas del marketing internacional en las empresas exportadoras de la Comunidad Valenciana" (Analysis and Perspectives of International Marketing in Exporting Firms of the Valencian Community). Supervised by Dr. Alejandro Mollá Descals.

Advising and Grants: While specific details about students supervised or grants awarded are not provided in the text, her long-standing academic position and active research group memberships suggest significant experience in mentoring and collaborative research. Further information may be available through institutional databases or research portals.