Mihaela Simona Moise

Mihaela Simona Moise is a faculty member at the Universitat de València, affiliated with the Faculty of Economics, Department of Marketing and Market Research. She completed her PhD at the same institution in 2019, focusing on green practices and value co-creation in hotel-guest relationships within Spanish and Colombian contexts.

Her research interests lie at the intersection of marketing, sustainability, and service innovation. She is a member of the INNOMARK Research Group, which specializes in marketing and innovation in retailing and services. Key areas of focus include sustainable hospitality practices, consumer engagement in value creation, innovation in service delivery, and cross-cultural market research in tourism and retail sectors.

Mihaela's academic work emphasizes practical applications of green strategies in the hospitality industry and how these initiatives foster collaborative value creation between businesses and customers. Her affiliation with INNOMARK highlights her engagement in interdisciplinary research aimed at advancing innovation in service-oriented industries.

She has not listed any scientific awards or publications in the provided text.

She has not supervised any students listed in the available information, nor are any grants or projects detailed. However, her doctoral supervision was carried out by Dr. Irene Gil Saura and Dr. María Eugenia Ruiz Molina, indicating strong mentorship ties within the department.

Mihaela Simona Moise is actively involved in the INNOMARK Research Group, a dedicated team exploring innovation and marketing dynamics in retail and service environments, particularly emphasizing sustainability and customer co-creation processes.