معرفی
Pedro Esquivias is an Adjunct Professor of Marketing at IE University. He serves as Chief Customer Officer at Tendam, managing Spain’s largest fashion loyalty program and leading €140M ecommerce operations. His expertise spans consumer advocacy, business model adaptation, and customer experience.
- Education: MBA from Harvard Business School (1998), BA in European Business Administration (1991)
Pedro’s research focuses on consumer advocacy and viral marketing campaigns. His work explores how brands can leverage customer loyalty and word-of-mouth to drive growth, particularly in digital retail environments.
Key article themes include advocacy marketing frameworks, word-of-mouth strategies, and customer experience design, with publications spanning 2011–2015.
His professional background includes 19 years at The Boston Consulting Group and prior roles at Grupo Santander. He currently teaches at IE University while leading corporate initiatives in retail and omnichannel strategy.
