Emily Mary Grott

Emily Mary Grott is an Associate Professor at Pablo de Olavide University, affiliated with the Department of Business Organization and Marketing. Her research focuses on Marketing and Market Research, particularly exploring co-creation frameworks and their impact on customer satisfaction, loyalty, and word-of-mouth.

• Education:
  • PhD in Marketing from Pablo de Olavide University (2020), with a thesis titled Towards a co-creation framework: Understanding the effects on customer satisfaction, loyalty and word-of-mouth.

Her work centers on customer-centric marketing strategies, emphasizing collaborative value creation. While no specific awards or publications are listed here, her academic activity underscores contributions to understanding consumer behavior and marketing dynamics.