María Fuentes Blasco

María Fuentes Blasco is a Professor at Universidad Pablo de Olavide in Seville, Spain, specializing in Business Management. She is affiliated with the Department of Business Organization and Marketing and is part of the Business Innovation, Entrepreneurship and Family Business Laboratory (INN-LAB). Her academic work spans marketing, tourism, and innovation research with particular focus on consumer behavior and retail management.

Dr. Fuentes Blasco earned her PhD from the University of Valencia in 2008 with a dissertation titled "Latent Basis and Procedures for Identifying Segment-Level Heterogeneity: An Approach to the Electronic Market," supervised by Dr. Irene Gil Saura.

Her primary research interests include Tourism Marketing, Online Marketing, Retail Innovation, and Consumer Behavior. She has conducted extensive research on how marketing and technological innovation impact store image, customer satisfaction, and loyalty. Her work explores social media communications in brand equity creation, particularly in festival contexts, and examines sustainable practices' influence on customer loyalty in maritime transport. She frequently employs quantitative methodologies like structural equation modeling in her research.

Dr. Fuentes Blasco's publication record shows consistent scholarly output through 2021, with research evolving from traditional retail innovation studies to contemporary topics like social media impact, online word-of-mouth, and destination recovery during the pandemic. Her work demonstrates strong methodological rigor with applications in Spanish wine industry, tourism in Peru during COVID-19, and maritime transport in Panama.

She supervises doctoral students in the Innovation, Entrepreneurship and Family Business program at Universidad Pablo de Olavide. Her research suggests involvement in multiple international collaborative projects across different sectors.

Dr. Fuentes Blasco is actively involved with the Business Innovation, Entrepreneurship and Family Business Laboratory (INN-LAB) and the IMEGS research group (Innovation and Marketing for a Sustainable Global Environment). She has also participated in other research groups including STI (Information Systems and Technologies) and "Information, Environment and Organizational Change."