Beatriz Palacios Florencio

Beatriz Palacios Florencio serves as Professor at Pablo de Olavide University within the Department of Business Organization and Marketing. She is actively affiliated with the IMEGS research group (Innovación y Marketing para un Entorno Global Sostenible) and the INN-LAB research center (Laboratorio de innovación empresarial, emprendimiento y empresa familiar), focusing on sustainable business innovation and family enterprises.

Her research spans critical domains in contemporary business studies:

• Marketing and Market Research methodologies
• Corporate Social Responsibility (CSR) impacts
• Tourism industry dynamics
• Sustainable business model development
• Innovation in entrepreneurial ecosystems
• Family business governance structures

Dr. Palacios Florencio earned her PhD from the University of Seville in 2012 with groundbreaking research on CSR perception effects on tourist trust and loyalty in hotels, supervised by Dr. Julio García del Junco, Dr. Mario Castellanos Verdugo, and Dr. Isabel María Rosa Díaz. She contributes significantly to the doctoral program in Innovation, Entrepreneurship and Family Business under Andalusia's PAIDI research framework for Social Sciences and Law.