Juan Carlos Rivera Prieto

Juan Carlos Rivera Prieto is a researcher affiliated with the Department of Organización de Empresas y Marketing at Universidad Pablo de Olavide. He is actively involved in the Laboratorio de innovación empresarial, emprendimiento y empresa familiar (INN-LAB) and the research group NDERRHH (Nuevos paradigmas en la dirección estratégica de recursos humanos).

• Education: PhD in 2023 with the thesis Strategic communication a key lever for stakeholder engagement in uncertain environments, supervised by Dr. Bárbara Larrañeta and Dr. Álvaro López Cabrales.

His research spans strategic communication, stakeholder engagement, and human resource management, with a focus on business innovation and entrepreneurship. He is associated with the PAIDI areas of Social and Legal Sciences.