Juan Manuel Berbel Pineda

Dr. Juan Manuel Berbel Pineda is a full Professor at the Department of Business Organization and Marketing at Universidad Pablo de Olavide, Spain. His academic work focuses on tourism economics, sustainable tourism practices, and international business strategies, particularly within the hotel industry and textile sector.

• Key research areas: Tourism Economics, Sustainable Tourism, International Business Strategy
• Affiliated with IMEGS (Innovation and Marketing for a Sustainable Global Environment) research group
• Doctoral Programs: Innovation, Entrepreneurship and Family Business

His research explores tourism competitiveness and internationalization patterns through empirical studies on hotel chains in Latin America, fair trade impacts in emerging economies, and post-COVID-19 rural tourism development. Analysis of 15 recent publications reveals strong emphasis on structural equation modeling, cross-cultural comparisons, and market segmentation strategies.

Current academic activity includes international collaborations with institutions like Massey University, Varna University of Management, and University of Mauritius. His 2020 work on Ecuadorian chia seed exports demonstrates methodology for EU market selection using 7-dimensional indicators, while his sustainable tourism studies provide frameworks for pandemic-era tourism revival through non-overcrowding strategies.