معرفی
Ilenia Confente is an Associate Professor at the University of Verona, affiliated with the Business Administration Department. She has been teaching since 2011, offering courses like Advanced Destination Marketing and Digital Marketing across multiple programs including Master's degrees in Data Science, Supply Chain Management, and Management and Business Strategy.
- Research Focus: Circular economy and consumer value perception, B2B customer loyalty, digital marketing (word-of-mouth, omnichannel strategies), social media marketing, and resilient supply chain design.
- Projects: Lead researcher in initiatives like SHIELD (sustainable logistics), VALORLEGNO (wood industry valorization), and Reload (resilient supply chains).
- Institutional Roles: Member of the Academic Senate, PhD Collegio dei docenti, and multiple curriculum development committees.
Her work bridges marketing theory with supply chain practices, emphasizing sustainability, digital transformation, and customer value creation. She serves as a reviewer for journals including European Journal of Marketing and Supply Chain Management.
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