Tommi Mahlamäki

Tommi Mahlamäki is a University Lecturer at Tampere University’s Faculty of Management and Business, specifically within the Department of Industrial Engineering and Management. His work focuses on digital transformation in B2B markets, sales processes, and the strategic use of technology in business systems. Key research areas include the adoption of digital tools like sales configurators, robotic process automation (RPA), and AI-empowered customer journey management. He explores challenges and benefits of digitalization across supply chains, marketing strategies, and organizational performance.

His research also delves into human factors influencing business roles, such as personality traits of key account managers and the psychological aspects of peer assessment in marketing education. Notable contributions include studies on B2B customer journeys, electronic marketing benefits, and the impact of social media on brand loyalty in sports industries.

Mahlamäki has advised at least one student, Daniela Dennisse Loya Ramos, on market segmentation strategies in the software industry. His work bridges theoretical frameworks with practical applications, such as business intelligence tools for curriculum development and simulation-based learning in business education.

His publications span over two decades, reflecting a sustained focus on digital innovation, B2B dynamics, and the evolving role of technology in sales and supply chain management. While no specific awards are listed, his extensive academic output underscores his expertise in contemporary business practices and digital transformation challenges.